The article discusses how companies should design reasonable equity incentive schemes at different stages of their lifecycle, including startup, growth, maturity, and decline. It emphasizes the importance of founders" charisma, employee engagement, and tying employee interests to company success through various forms of incentives like equity, options, and干股. As companies grow, strategies shift from survival-focused to profitability and long-term value creation, involving options for stock purchase, mature company rewards, and innovative激励机制 like store ownership models or entrepreneurship support.